— Seeing means, believing.
Project Red Fox is a social experiment that we conducted on 2 professional models with the purpose of capturing their raw emotions when confronted with bloody fur coat pockets. We used bloody hands, facial reactions, and a fur coat as symbols to drive our main message: "If models are grossed out by animal cruelty, so should you." This project would also be accommodated by an out of home advertising activation where people can share their support online.
Giano Currie (AD, Director)
Mitesh Addhate (AD)
Taylor Roberts (AD, Photographer)